Grassroots marketing affords prospects the rare opportunity to physically interact with your brand. Whether activating customers at malls, parks, sporting events, or on the street, Warren Douglas knows how to reach your customers in the places they’ll be most receptive to your brand message. The exciting part is that grassroots efforts are often the tipping point to make customers take action, even after experiencing impressions delivered by other channels.

When consumers interact with your brand via other human beings, they understand the humanity of your brand—how it’s relevant to their individual lives. While it’s not the most cost-effective approach to reaching millions, it does make a deep, memorable impression on those it touches, which can have a viral effect in today’s social media environment. When launched strategically, grassroots marketing creates a buzz that generates interest from PR, which can deliver the volume of brand impressions sought by other paid media.