March 1, 2010
Fort Worth, TX – For Immediate Release - At this year’s presentation of the 2010 ADDY Awards by the Advertising Club of Fort Worth, Warren Douglas Creative Brand Marketing was awarded “Best of Show” for its Briannas Fine Salad Dressings “Colors” campaign.

“We pride ourselves on our reputation for creative innovation, and to have such recognition from our industry peers for our hard work is truly an honor.” said Doug Briley, Warren Douglas CEO.

The award-winning campaign has helped maintain Briannas’s position and market share as the number-one-selling brand in the specialty salad dressing category—increasing sales while other category brands declined in the slow economic turn. From websites, print and web banners, out-of-home, sell sheets and other point of purchase efforts, this campaign increased brand awareness by 40%, making it both a beautifully designed and effective body of work.

“When we joined forces with Warren Douglas, we knew we had a great team behind us. We are thrilled to know that others can see and appreciate the quality work and talent behind their marketing and creative genius,” said Jerry Brown, President of Del Sol Foods, Inc., manufacturer of Briannas Fine Salad Dressings.

Warren Douglas took additional ADDY awards home for the following: GOLD ADDY, "Mixed/Multiple Media" for Briannas Campaign; GOLD ADDY, “Copywriting, Web” for Briannas Website; SILVER ADDY, “Sales Promotion, Point of Purchase, Free-Standing” for Briannas End Cap Display; SILVER ADDY, “Consumer or Trade Publication/Campaign, Color” for Dickies Industrial Print Campaign; SILVER ADDY, "Self-Promotion, Direct" for the Warren Douglas Power Cord Direct Mail; BRONZE ADDY, “Interactive Media, Websites, Consumer HTML, Products” for the Briannas Website; BRONZE ADDY, “Advertising Industry Self-Promotion, Creative Services and Industry Suppliers, Interactive” for the Warren Douglas Website.