October 9, 2009
(Fort Worth, TX/Nationwide) – Warren Douglas Creative Brand Marketing has released the second of two national television broadcast spots for Allied Electronics Inc.  The second effort, entitled "Kinetic," is a total departure from the first. Utilizing a constantly moving and ever-changing field of type and graphics, "Kinetic" attempts to "establish a more literal connection between Allied and the electrical engineers it serves," according to Warren Douglas Creative Director Steve Hanthorn.

"We wanted to surprise and entertain with our first Allied spot, 'The Engineers,'" says Hanthorn. "With 'Kinetic,' our goal is to engage with them more directly on a professional level."

Fort Worth’s Red Productions handled the animation, editing and posting duties on the project.

About Allied Electronics
Allied Electronics’ headquarters are located in Fort Worth, Texas with 55 sales branches across the United States and Canada. Allied is a subsidiary of Electrocomponents plc (LSE: ECM), the world leading catalog component distributor. Electrocomponents has operations in six continents and headquarters in Oxford, England. alliedelec.com

About Warren Douglas
An independent, full-service advertising and marketing agency with more than a decade of experience, Warren Douglas specializes in branding and marketing premium products and services.  Agency clients include regional, national and international brands in a variety of industries, ranging from Exxon Mobil to Mrs Baird’s Bakeries.  Visit warrendouglas.com to learn more.