Interactive media is very effective at providing information for target audiences. However, the art and science of directing consumers to the information they’re seeking can be a challenge. In this situation, strategic digital marketing can help connect consumers with the online experience they desire.

• Search Engine Optimization (SEO)—Using well-planned URLs, site content, metatags, and links can lift your site to the top of free listings when users perform a Google, Yahoo!, or other online search.
• E-mail Marketing—These “blasts” of e-mail sent to any number of respondents can link consumers with offers and information they’re truly interested in.
• Mobile Marketing—The proliferation of PDAs and other mobile devices allows for on-the-spot consumer response via text messaging, web browsers,
  mobile e-mail, or other mobile “apps.”
• Social Marketing—Consumers who post personal information on MySpace, Facebook, and
  other similar sites can declare their enthusiasm for your brand by linking to branded sites within these networks.
• Viral Marketing—An explosive force in marketing, the power of word-of-mouth and viral efforts can have tremendous effects on awareness, both positive and negative.
• Interactive Media Buying—The strategic purchasing of banner ads, pay-per-click ads on search engines, and other digital media offers a flexible, measurable channel for media dollars that can link directly to sales or other metrics.
• Affiliate Marketing—Companies can work with content providers in targeted industries to promote products that pay the content provider a fee when a sale occurs.